delete your e-goo

Delete, unsubscribe, remove, cancel; these are a few of my favorite things. Lately I have been a huge advocate of the frequent use of these powerful tools:

• Checking myspace.com once every 3 months? Delete!
  
• Getting newsletters you don't read? Unsubscribe!
• Subscribed to a blogger that doesn’t blog or worse, blogs about irrelevant topics? Remove!
• Using, or rather not using a SaaS (Software as a Service) that you’re paying for? Cancel!

The Internet is a wonderful resource and can provide loads of value to our lives. But its use tends to fill up our cups everyday with e-goo that, in the end, provide little or no value. It took me a long time to become a fan for the delete. With time (or lack there of), I began to notice that I was wading through useless emails, having accounts with useless websites, and not reading blogs I subscribed to. From this, my passion for eliminating the unnecessary was born.

Is it really that hard to remove the e-goo from our lives that does not provide us with value? On second thought, e-goo with no value can be easy to delete, but it is that stuff that has just enough value, even a small amount, that can be the problem.

Consider Pareto’s 80/20 Principle. You use 20% of your e-stuff, 80% of the time or 20% of your e-stuff makes up for 80% of the total value. Would I be able to find this website again without bookmarking it if I needed to? Yes. Ok then don’t save it. The more you wade through your own e-goo, consider how much time it sucks out of your day. Whether it’s 2 hours for 40 emails or 2 seconds to find that bookmark amongst the thousand, it all takes time, your time, and that is something that you cannot get back.

So what are you waiting for? Get out there and flex those delete muscles, throw out that old pair of shoes, and take back your time. Value your time, and use delete as daily practice.

The e-life can keep you connected and enhance your life, or it can drown your time and attention in a cesspool of digital e-goo. Your choice...

Focusing on CONTENT over design

In the world e-Business and online marketing today, entrepreneurs must focus on developing KILLER CONTENT over creating a flashy design. As the SEO/SEM landscape continues to unfold, it is quickly becoming a mandatory topic for research and understanding. Especially on a medium as large and vast as the Internet, it is content much more than design that will be the fuel that drives your online business.

Do not mistake me, it is important to have a website that has a clean and professional look and feel to it. However, in comparison to content, the look of a site has little to do with its success. A perfect example of this is Craigslist. On a scale of 1 to 10, I would give Craigslist a 3, and only that high because I would award some merit for simplicity. But it wasn’t its sexy look that boosted Craigslist to the height of our awareness, but its usability and content.

Seth Godin talks about this lack of importance on design in one of his blogs entitled How to create a good enough website. He says:

“For most people, that's all you need. A website that's good enough. Not that breaks new ground, establishes a new identity, discovers new ways for people to interact online. Just a good enough website that didn't kill you to launch…I'm going to go out on a limb and beg you not to create an original design.”

What Seth understands by saying this, is that the success of a website/e-business doesn’t hinge on a beautiful design. It is the content that fuel that appeals to your target market, drawing web visitors to your site, which turn into leads, opportunities and finally customers. Sure a great design doesn’t hurt, but realize that it is not critical to your success.

A point that is driven home in a awesome webinar by Hubspot.com called ‘Doing a Website Redesign with an Internet Marketing Strategy in Mind.’ In it, Mike Volpe, VP of Marketing, discusses how and when to redesign a website. Emphasizing that the goal of the redesign has to be to increase traffic and leads, not make it better looking.

If you are going to spend valuable resources (time and money), on web development, be wise and spend more on content than design.

How to Fund a Startup: Recommended Reading

Probably one of the most straightforward crash courses on startup funding I’ve read, Paul Graham has written a must-read article on How to Fund a Startup. It’s a good twenty-minute read, but if you are an entrepreneur looking to or thinking about funding this article will be well worth your time. And other than rambling on, I’m going to simply point you in the right direction and leave you with a couple of my favorite snippets from How to Fund A Startup:

“Fear of failure is an extraordinarily powerful force. Usually it prevents people from starting things, but once you publish some definite ambition, it switches directions and starts working in your favor.”

“Competitors punch you in the jaw, but investors have you by the balls.”

Seth Godin: Man or Machine?

I started reading blogs on a daily basis about 6 months ago and I am amazed at how much information is available through the Blogosphere. Even though there is plenty of noise (aka crap) out there, I continually find myself reading more useful information from blogs than I do through any other source. Even while searching Google for random topics on ‘Whether to bootstrap or Fund’, ‘Angel Investing’, ‘Venture Capital’ or whatever, it seems that somehow I always find my way to a blog post. I can remember even a few years back when I’d be researching a topic, and find myself on Wikipedia or this or that.com, but now 75% of the information I find is through blogs.

Great there’s a lot of information on blogs, what’s your point?

Point is, that out of the hundreds of blog posts I’ve read, Seth Godin consistently posts the best blogs. (The keyword I want to impress here is “consistently”.) Full of information and value, I have yet to be disappointed, or left without having gained something from one of his posts. What blows my mind is that he posts new blogs everyday, sometimes twice a day! How does he do it?

Regardless, if you haven’t subscribed to Seth’s Blog yet, do it. If you call yourself an entrepreneur this stuff is mandatory reading.

Finding Online Business Ideas in Keyword Patterns

I just came across a thought-provoking blog post from SEOBook.com called ‘How Your Competitors Can Help You’ and wanted to share.

The article asks some important questions for someone thinking about building a new site or online business and how analysis of your potential competition can provide you with insights and advantages. However, section 5 “What Related Markets Exist?” is what really struck me.

Looking for your next online business opportunity? Try this out:

1. Pick a keyword that describes your target market: In this case “fitness”
2. Run a keyword search using Google Keyword Search
3. Look for patterns in the search results for closely related markets you can enter.

This is best described using the example from post:
“You might notice there are numerous searches for fitness locations i.e. a gym, a center, a club. So, instead of targeting fitness in terms of health, which would see you up against established health organizations and generalist publications, you might want to target the fitness center section of the market e.g. a comparison of gyms and centers.”

…Interesting no? Thanks ‘RyanD’ from SEOBook.com.

Don't Be the Best, Be Better than Some

As an entrepreneur I have noticed one thing about myself when weighing the viability of a new business opportunity. I begin to think about all the competition that is out there and get paralyzed answering the question of how it’s going to be better. For every business idea I have wholeheartedly pursued, there are a hundred that I haven’t taken action on because I couldn’t justify why my product or service was better than those that already existed.

What finally hit me was that there are so many successful businesses out there, that aren’t the best, some honestly aren’t even that good, yet somehow they manage to be successful in there own right. Likewise there are many entrepreneurs that are not as bright as you, with an idea that isn’t quite as good as yours, but they have done one thing better than you and that is to take action. They didn’t let the thought that their business might not be the best stop them from starting.

If this sounds like you then recognize it for what it is and take action towards pursuing your ideas. If you don’t, then you will continue to do nothing, because now they have the successful business, while you…well you have your 9 to 5 and an idea once ambitious, now a memory of what could have been.

Lesson Learned #2: If you are held back by the feeling that you, or your business idea, isn’t the “perfect” solution or doesn’t have the potential to be the biggest and best in its industry, remember you don’t have to be the best, only better than some.

A 4-Hour Workweek in 90 Days

Inspired by The 4-Hour Work Week, written by Timothy Ferriss, I have decided to set this as my next 3-month goal. A goal, that once achieved will have an extraordinary impact on my life, both as an entrepreneur and as an individual seeking freedom from the 9 to 5. After reading The 4-Hour Workweek about three months back, I fell in love with the idea that my time is more valuable than money. What has continued to bug me and has managed to stick in the forefront of my thoughts about this particular goal is that; one I know that it is possible, and two if achieved would have such a transforming effect on my lifestyle. So, here it is, my goal:

“Replace the $3,000 monthly income I need to support my current lifestyle, in the next 90 days, while working only 4 hours a week to maintain it.”

That’s $3,000 per month, $100 a day, working only 4 hours per week, in 90 Days.

Although I could just as easily set my monthly income goal to $5,000 or even $10,000 a month, which is also possible, it is not necessarily the point of this particular goal. It is not the money that I seek from its achievement, but the freedom. If you have read this far, you can see that I am making this goal a public announcement. From here, I invite anyone who happens to come across this post to join me, keep me accountable, or both would be great, and I plan to continue to post my progress as I pursue and achieve it. Thank you in advance for your support.

As a side-note: For ease of administration, given it is the 27th of January, the deadline for my achievement of this goal is 3 months from February 1st, making it May 1st.